In Zen, enso is a hand-drawn circle that symbolises absolute enlightenment, strength, elegance, the universe, and mu (the void). The incomplete circle allows for movement and development as well as the perfection of all things.
The brand Enso was established in 2005. The logo was a beautiful brushstroke forming an open circle. It reflected our organisation’s humane side and stood for the open culture and desire to explore new opportunities.
In 2013, the logo evolved to a more contemporary 3D version. It has transformed to convey our solid foundation and the eagerness of the brand to expand further.
The name and the logo embody the core of our organisation – striving for excellence while expanding our horizon, being human-centred, all-inclusive and social. The bold red colour speaks about our determination to succeed. The open circle denotes that we welcome new ideas, more demanding challenges, and diverse people. The varying shades along the curve allude to the versatility we exhibit as a diversified conglomerate.
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